Fan Glam: The Sports Jewelry Line Every Fan Wanted But Did Not Know We Needed
Posted on March 21 2023
Welcome to Fan Glam: a lifestyle brand created to fill a gap in the college jewelry and sports accessories industry. Creator and owner, Erika Ewert, has pioneered a line of “Game Day Glam” that is Fun, Fashionable, easily accessible and affordable for all sports lovers.
Scroll on to get a glimpse of one sports lover's mission to help spread more “Glam In The Stands!”
Take a look at:
- The History Of The Brand: Fan Glam
- The Inspiration That Sparked The Need For A More Fashionable Line of Sports Accessories
- A Behind the Scenes Look Into Her Unique and Totally Chic, Fan Glam Head Quarters
The History and Inspiration of Fan Glam
Having a strong passion for fashion, Erika always had a dream to attend fashion school. The Fashion Institute of Design and Merchandising in Los Angeles, California helped shape her career and helped her build a professional career in corporate retail, merchandising and buying. Her education, combined with 16+ years working in a competitive retail environment and a goal of owning her own business, all led to what Fan Glam has become today!
The inspiration for the company can be traced all the way back to Erika's high school and college days involved in sports and cheerleading. Accessorizing her Game Day look and sporty attire was a weekly necessity for pep rallies and sporting events. Transitioning out of competitive sports and into a sports fan role the need to "complete a look" never changed. This led to her discovery of something that was missing in the marketplace.
"When we go out, we want the whole look! The jewelry, the IT bag, belt, shoes, sunglasses and everything in-between! We all know accessories MAKE or BREAK the outfit." But when shopping for Game Day looks in sporting good stores hoodies and t-shirts just won't cut it. The college jewelry and sports accessory offerings in retail are outdated and limited. Erika was determined to fix this obstacle and in 2020, Fan Glam was born!
(The Instagram Feed For @shopfanglam Showing The Type Of College Jewelry And Sports Accessories That Her Brand Consists Of)
What is Fan Glam?
Fan Glam is a lifestyle brand consisting of college jewelry and sports accessories that is affordable and easily accessible to sports lovers on every level: grandma's cheering on their grandkids at little league, sororities accessorizing for spirit week, cheerleaders gearing up for the big game, Mrs. Coaches supporting their husbands both on and off the field and our GLAM fans getting ready for Friday Night Lights in the stands.
Fan Glam was created for those who want to add a little extra pizzazz to their typical logo apparel no matter the sport or team: carefully curating a line that is inclusive of all color combinations and collecting as many sports charms, trinkets and anything that sparkles!
We all know that moms are our biggest cheerleaders. Finally a brand that canters around "What To Get Mom For..." is HERE!
Behind The Scenes
Fan Glam is currently run out of Erika's family home in Rockwall, Texas. The company comes to life in her home workplace sanctuary, from the neon Fan Glam sign (a surprise gift from her husband) welcoming you to the home office, to the extra bedroom/workroom where the inventory is organized to perfection and all the packaging and shipping orders takes place. Even the dining room table becomes a photo studio during the week. It is the perfect set up for BIG DREAMS to become a reality, and even comes with an adorable fashion-forward maltipoo (Izzie) always at her feet.
Shop Fan Glam
Interested in buying some GLAM of your own? Fan Glam custom creates Game Day Glam for ANY Team, School, Sport or Town! You can shop her curated Game Day line at FanGlam.com. Be sure to check back regularly. New arrivals hit the site daily! Fan Glam is also becoming a wide spread name throughout universities and small boutiques around the country. Would you like a single piece or an entire line created specifically for your hometown team? Fan Glam sells custom pieces and curated wholesale lines to both individual shoppers and retailers.
Follow Erika's story on Instagram @shopfanglam or contact her directly via email: email@example.com!